By focusing on the demand for sea level rise and coastal flood risk information, this NJ Sea Grant project aims to improve the effectiveness of scientific communication. It will characterize coastal real estate decision making in enough detail to allow communications to be targeted to relevant sub-audiences, bring new awareness of flood risks to market actors deciding whether to rent or buy seasonal or year-round homes, and engage the real estate appraisal community in a serious exploration of better ways to incorporate flood risk information into valuation processes.

• Union Beach Graduate Urban Planning Studio