Several frameworks incorporate social and psychological elements of environmentally significant behaviour, and most assume cognitive and deliberate decision-making. Household energy consumption behaviours, however, span a spectrum from reasoned and deliberate to unplanned and automatic. The aim of this paper is to advance knowledge of reasoned and unplanned behaviours in the context of pro-environmental action. Using results of a survey administered to occupants of an urban residential green building, this study explores five household consumption behaviours and tests the hypothesis that unplanned behaviours will be poorly predicted by a reasoned, values-based behavioural framework. Using path analyses, variables in a values-based framework are used to predict surveyed behaviours. Findings indicate that behaviours hypothesized to be unplanned were not well predicted by the values-based framework. The framework successfully predicted what was hypothesized to be a fully reasoned behaviour. Three potential reasons are discussed for the lack of prediction of some behaviours. A deeper understanding of how unplanned, automatic or habitual behaviours intervene in conservation intentions can help policy-makers and building designers better respond to influences of occupant behaviour on building performance.
Distinguishing Between Green Building Occupants’ Reasoned and Unplanned Behaviors
Elizabeth L. Hewitt, Clinton J. Andrews, Jennifer A. Senick, Richard E. Wener, Uta Krogmann & MaryAnn Sorensen Allacci (2016) Distinguishing between green building occupants’ reasoned and unplanned behaviours, Building Research & Information, 44:2, 119-134, DOI: 10.1080/09613218.2015.1015854