The premise of this project is that many of the existing barriers to increasing the uptake of Advanced Energy Retrofits (AERs) in commercial and multi-family buildings in the U.S can be overcome through enabling local, state and federal policies and public-private partnerships. These policies can be designed to have broader implications or can be targeted to specific market segments – single family, multi-family, commercial, industrial, etc., as each segment is unique in its characteristics and energy requirements. Through marketing, stakeholder outreach and education, successful efforts can be made to generate interest in these programs and demonstrate their energy saving advantages to various sectors. Marketing energy efficiency programs to building owners, among other stakeholders, is particularly important as they are the ultimate decision makers regarding major capital investments.
Township of West Windsor Building Inventory and Energy Efficiency Targeted Marketing Approach for Building Owners
Senick J., Souder J., Shinde P. and Plotnik P.”Township of West Windsor Building Inventory and Energy Efficiency Targeted Marketing Approach for Building Owners’. Prepared by the Rutgers Center for Green Building at Rutgers University for the Energy Efficient Buildings Hub, Philadelphia, PA. 2013.