Framing the Issue

•  Commercial building owners introduce energy- saving technologies based on relative advantage
  • This means that they expect that it costs less (incremental and/or life cycle costs), functions better and provides an overall benefit to the building portfolio (e.g., more attractive to tenants, other)
•  Building owners assume that the technology iscompatible with organizational functions

WITH MANY ENERGY SAVINGS TECHNOLOGIES THIS MAY NOT BE THE CASE!!!